The Internet has become the most important tool in life. According to the IAMAI internet users in India in 2020. This accounts for the double-digit growth of 87% of internet users. So almost three fourth of your customers are already on digital platforms. Thus the importance of digital marketing in 2020 is explained.
Now people around us stopped watching at their friends or partners when they go out. Even on their road when they are driving or walking on the street. You can carry a suitcase with one crore rupees and be safe as no one is watching at you or your bag. Because everyone is looking at their little screens from their pockets, on their smartphones.
Any serious disease from your doctor isn’t more shocking than the poor battery indication of your phone is dying. Paperboys don’t exist any longer because all the information from any newspaper you have it at your fingertips. You no longer rush toward your home with a fear that you’ll miss your favorite TV show or serial. Now you can find it at any time you want on Netflix, Amazon prime Youtube, Facebook, etc. All the eyes of today’s society headed on mobile devices. And to be able to market your products you need the attention of your target customers. To grab the attention of your potential customers, to gain brand awareness, you have only one strategy to do ie. Digital Marketing
What is Digital Marketing?
Digital Marketing is the marketing of your brand or product or service through different digital technologies mainly on the internet. Sources through digital & electronic media like social media, websites, search engines, mobile apps, and email.
It is also called electronic or web or Internet marketing, and e-marketing as alternate terms.
Who needs Digital Marketing in 2020?
The answer is simple. Any business that sells goods or services either in online or offline or a brand and celebrity or anyone who intends to reach their targeted audience or customers online should require digital marketing.
The importance of digital marketing is indefinite to any location or country. because as you see today, In this digital era from every small scale startups to the large scale companies, the need for digital marketing has already been created. After digitalization in India, there is a noticeable growth in the number of internet users to 500+million(approximately). Indicate that the demand for digital marketing is already laid. Thus every company needs its brand presence to be online through different strategies to reach their customers more effectively.
What is the importance of Digital Marketing in 2020?
The importance of Digital Marketing in 2020 is unlike traditional media it’s very interactive therefore you receive feedback on your web site, social media, or another digital method. It’s necessary to possess a strong digital marketing strategy and to ascertain clear goals and audience before you jump into making and distributing content or launching digital ad campaigns.
It is the most cost-effective way to attract your targeted audience worldwide. It will help you increase brand loyalty and online sales. And if the digital marketing strategy you adopted doesn’t work, you can easily and quickly re-adapt it for best results which cost you very less. Digital marketing is a strategy is applicable to every business that desires to survive amid the dynamic development of digital technology nowadays.
1) Customers continuously search on the internet
before deciding to buy a product Modern society always searches through Google for information and reviews of particular products before deciding to form entering. By typing the keywords customers will get thousands of search results about the product they’re searching for. Businesses will definitely profit from this phenomenon to create product complete awareness through blog content, PPC, and SEO methods to make sure that the business web site is accessible to customers on search engines.
2) Digital marketing is a lot price effective
Digital marketing for business isn’t only effective in capturing traffic and conversions, but also economical in terms of prices. the price of selling through PPC, email, or content promoting also cheaper than advertising on tv. According to a survey conducted by a variety of digital marketing experts, content marketing thrice expenses effectively than traditional marketing strategies.
3) Measurement of digital marketing success is more accurate
In terms of measuring marketing effectiveness, digital marketing is more superior. Measuring the success of marketing is did through various tools such as Google Analytics, tracking scripts, pixels, and tags to get more accurate results. The measurement metrics are complete. From these metrics, you measure how many ads display, downloads, visitors register on the website, and how customers react to these ads.
4) It will help businesses to maintain with trends
Trends in the digital world are always evolving in a relatively short time. Businesses should also follow trends that are easily accepted by the community. This trend can be the latest technology or the evolution of popular culture that many people talk about. By using the trend that is currently popular, you can help improve the reputation of businesses that can also impact on increasing leads and the number of customers. The use of content in the blog and social media is the best way to always update with trends. You’ll establish intensive interactions with the target audience if the content you raise is in accordance with the trends.
5) Digital marketing will build trust
With interaction through customer services and social media, companies can contribute to building customer trust. Through this customer response, you can measure how effective the content marketing strategy is applied. Which elements need to improve to maximize the digital marketing strategy. In addition to building direct interactions with customers, you can hold quizzes or give away on social media as a form of appreciation for customers.
“Digital marketing is the main gateway for enabling the productivity of your business”
To be ready to survive in the competition, you must implement a marketing strategy that is able to reach target customers in a practical way.
So, what is the wait for?? Now apply a digital marketing strategy to your business? Contact Prasad Naik today!
If you have any queries regarding digital marketing. What strategies required for your business, please tell me in the comments section below!!